SNAKESKINS – two weeks in the world (almost)

SNAKESKINS, my novel about a group of people who produce spontaneous clones, was published by Titan Books on 7th May. That seems a long time ago now! Today marks the end of an intense and intensely fascinating period – a fortnight-long marketing blitz which involved huge numbers of book bloggers and Instagrammers posting information, snippets, Q&As, giveaways and responses to the book. It’s been unlike anything I’ve experienced in the past. As I noted in my previous blog post, it took me a while (that is, all of launch day, which I frittered refreshing webpages obsessively) to understand that this process didn’t directly involve me – though of course I’d generated interview responses and blog posts etc before the event.

Snakeskins Interzone review May19As I’d hoped, week two has been markedly more casual and enjoyable. As well as my easing up on the F5 key, this was also the week in which a greater number of reviews began to filter through – culminating with the new issue of Interzone popping through my letterbox yesterday. The Interzone review is very positive and I’ve been buzzing ever since I read it. The fact that the reviewer is so enthusiastic about the novel is incredible (‘unflinching characterisation and at times deadly prose’ … ‘he’s set the bar high if he’s going to top this’), but just as incredible is the fact that Interzone contains a full-page review of my novel at all. When I first started writing fiction in 2013, my stated ambition was to receive a rejection slip from Interzone. Seriously, a rejection slip, rather than publication, because it would signal that I was giving this writing thing a real shot. I was delighted with that rejection slip. Then the next year my first story was accepted for Interzone – my first big sale, and the moment when I felt like I might have something to offer as a writer. To have graduated to a full-page review of my new novel feels equally as significant a milestone.

So, that was a big moment. What else? I was tipped off that a full-page ad for the book appeared on the back cover of Locus magazine (the US genre trade mag), which is pretty ace (thank you, Titan!). But while I wait for more reactions from readers and reviewers, the main activity has been updates on various book blogs. On top of the interviews and guest posts I mentioned last week, these pieces were published this week:

Oh, and I recorded my first radio interview! If you’re in the Manchester area you can listen to me talk at length to Hannah Kate on her show, Hannah’s Bookshelf (Saturday 18th May, 2–4pm). After the broadcast I’ll share links to listen online. I thoroughly enjoyed the conversation, but I’ll be wincing in embarrassment when I listen to the show, no doubt.

And there have been more reviews. Here are just a few:

Snakeskins has so much more in it than you might first imagine. It’s packed full of slowly revealed alternate history, it has mystery that unfolds at a great pace, and characters who aren’t superheroes but real people with believable motivations and personal stories. I read Snakeskins in one day because I couldn’t put it down, but the story, the world, and those who inhabit it will stay with me much, much longer.” Set the Tape

“Snakeskins is an excellently crafted and often horrifying look at identity and what it means to be human. … A keen look at human nature and the workings of a corrupt government” Pythia Reads

“I really went into this one not knowing what to expect, and ended up devouring it in two days! It’s fast-paced, the characters are well developed, it’s weird, and it’s totally British … I think folks who are into things like The X-Files or Orphan Black would love this!” Grimdark Dad

“This is an intriguing SciFi conspiracy novel which, as with all good SciFi, uses high concept ideas to explore prescient issues about our society’s treatment of people, and it’s bloody good too.” The Hebridean Reader

There are a lot more reviews besides those – I’m doing my best to collect them all on the dedicated SNAKESKINS page.

On top of this, I’ve been keeping an eye (okay, checking twice a day) on the Goodreads page for the book. It’s looking okay, I think! As of today there are 20 ratings, with a mean average of exactly 4 stars. If you do read the novel, I’d be grateful if you could post an honest review on Goodreads and, even better, Amazon. I’m told that amazing things happen if you get to 50 reviews, and I daren’t even imagine what that might be.

So, in short, all still going well. I suspect I’ll feel slightly adrift next week, without the tangible evidence of book blog updates. I’ve have to keep reminding myself that I have proof that people are reading the book right now, because that’s what this is all about, isn’t it?