This music video is really rather wonderful. Various advertisers and filmmakers have created these Heath Robinson-esque contraptions before now (and I’m a total sucker for all of them), but this one’s especially inventive. I imagine that some people will be upset about what looks like a cut at about the 2:30 mark, but I don’t think it makes a bit of difference to the overall effect.

On top of that, the fact that this video is embeddable in this blog is important. See here for an discussion of OK Go’s struggles against record company EMI to allow them to create and share their own music videos.